To monitor website traffic and analytics, you can use a web analytics tool such as Google Analytics or Matomo (formerly Piwik). Here are the steps to set up Google Analytics:
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Sign up for a Google Analytics account and create a new property for your website.
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Install the Google Analytics tracking code on your website. The tracking code is a small piece of JavaScript code that collects data about website visitors.
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Set up goals and conversion tracking. Goals are specific actions that you want visitors to take on your website, such as filling out a form or making a purchase. Conversion tracking allows you to track how many visitors complete these goals.
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Explore the analytics data. Google Analytics provides a wide range of data about website visitors, including demographics, interests, behavior, and acquisition. You can use this data to optimize your website and improve your marketing efforts.
In addition to Google Analytics, there are many other web analytics tools available, including Matomo, Adobe Analytics, and Clicky. Each tool has its own strengths and weaknesses, so it's important to research and choose the one that best suits your needs.